On November 9, 2023, China Cultural Center in Stockholm and Air China jointly released the “Nihao! China” tourism logo debut at “Travel News Market” travel event in Stockholm. “Nihao! China” logo features a cute cartoon panda, bright and colorful letters and a seal with Chinese characters, representing the image of China as an approachable, lovely and major tourist destination. It has attracted widespread attention from tourism industry since its debut.
Travel News Market is a leading B2B travel event in Sweden. This year, more than 100 tourism industry suppliers participated in the exhibition. The debut of “Nihao! China” tourism logo not only showcases China’s tourism image and products to Sweden and the Nordic region, but is also a pragmatic measure to strengthen ties with the Swedish tourism industry.
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